Marketing Strategy Workshop

Digital Marketing Funnel Blueprint.

Together we create a clear digital marketing roadmap to bridge the gap between your brand & customers.

Learn how it works

Need a clear next step for your marketing?

Not having a plan could lead to wasted time, money, and resources, causing stress & frustration within your company.

This workshop is designed to help you clarify your core offer & marketing plan.

Create a plan that simplifies your marketing.

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After this workshop, you will have a clear offer for your ideal customer.

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We’ll answer these critical questions:

Who is your ideal customer, and what channels are they using?
What is your ideal customer's moment of urgency, and when does it happen?
How do you solve your customer's problems?
When, where, and how might we communicate what we offer to the customers?
What will be the single-minded proposition of the campaign?

Core Workshop Components

Offer Ecosystem

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We'll clarify and create offers that speak to your customer's needs.

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Marketing Funnel Blueprint

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We'll make a diagram that maps out your marketing funnel.

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Email Journey Sequence

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We'll develop a plan for your customer's email journey.

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Marketing Roadmap

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We'll outline the marketing activities to focus on for the next 12 months.

How It Works

Part 1

Marketing Funnel

First, we will present the business challenge and discuss why solving it leads to growth. We will use the marketing funnel illustration to visualize the different stages of your customers. We'll also use the buyer persona and customer journey map to help us understand the customer's journey holistically. This data is based on the buyer persona you provide prior to the session.
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Part 2

Clarify Offer

Next, we'll conduct a short research review session and define the big idea used for the campaign. This data is based on the information from the micro-gap analysis we conducted before the session. Following this, we will create the offer ecosystem for your business, outlining your service's hook, impact, benefits, and features.

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Part 3

Marketing Flow-Map

Here we'll look at the various channels your customers use to search for and consume content. We will visualize this process by creating a practical marketing flow map illustrating the entire marketing funnel. We'll also discuss the email journey sequence and outline the five emails that need sending and what each should contain to ensure your automation series achieves its goals.

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Part 4

Marketing Roadmap

Once completed, all of your business objectives and marketing strategy plans will be outlined in a comprehensive document. You'll have clear direction on how to reach your goals, the channels you should be using, and a timeline of activities over a 12-month period that will ensure everyone is focusing on the right tasks.

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Who Is This Workshop For?

This workshop best serves companies with clear business goals and objectives that need a strategic marketing partner to help clarify their core offer and simplify their marketing plan.

100% Collaborative

We believe that both parties should bring 100% to the table.

Growth-Focused

We'll stay focused on what leads to growing your business.

Customer Centered

Keeping the customer at the center of all of our designs.

Your Workshop Facilitator

Hello! My name is Jay, and I believe that an important part of establishing a successful brand and core offer relies on clarity & simplicity. To make this process easier for service-based businesses such as yours, I have developed this marketing strategy workshop to partner with you as your marketing architect to create a digital marketing roadmap to bridge the gap between your business and its customers.

Image of Jarmal Wilcox at Orange Lamp Studio.

Trusted by agencies, services businesses & non-profits.

The best investment into your business is starting with a clear plan that you believe in.

The goal of the workshop is to create a clear offer that resonates with your customers and create a plan that we both agree is measurable & achievable.

Price

$2,997

Length

1-2 Weeks